Sunday, 6 September 2015

Festival Research Assignment: Part 1

1. My interview is scheduled for Monday at 4:30 pm with James Schultz, the Artistic Director of the Take 21 Film Festival, via Skype.

2. Zack Russell, Gordon Steiner, and David Whyte, three senior students of Crescent High School, approached their teacher, Jamie MacRae, with the idea to start a student-run film festival to showcase youth talent. While working with professors, the film festival is mainly run by a student committee.

3. The Toronto Student Film Festival is run by youth for youth. Since its inception in 2006, the festival has received hundreds of submissions from almost every continent on the globe. The festival strives to promote and showcase the work that young filmmakers are creating around the world. Whether it is shot on a cell-phone or an HD camera.The top twenty-five films selected by the executive committee will be screened on May 23rd, 2014.

On the night of the screening, category winners will be awarded prizes ranging from cash to film programs to scholarships. Prizes of work experiences in the field are exceptional opportunities for young film makers to get a taste of the business from the inside.

4. Prizes include Best International, ARCHIVES Jewelry Award for Best Canadian, Jury's Choice Award, Best Animation, Best Cinematography, Best Toronto, Audience Choice Award, and Filmmaker's Choice Award. There are no modes, categories within a mode, niches, or genres. The only theme for the Take21 Film Festival is to celebrate youth and student filmmaking internationally and locally in Toronto, Ontario. 

5. The event takes place in Toronto, Ontario at the Innis townhall at the University of Toronto.

6. It's 2015 Festival took place on Friday April 17th at 6 pm to show the 21 official selections.

7. Filmmakers submit their films to TSFF using their online submission form and by sharing their film files with us via Withoutabox.com, Film Festival Life, Dropbox, Vimeo or any other file sharing services.

8. There is only one deadline. The deadline for the 2015 Festival was February 1st, 2015. 

9. No entry fee is required. 

10. Participants must be between the ages of 12 to 21. Films must be 6 minutes or less. All non-English language films must have English Subtitles. The use of original music or royalty-free music is mandatory. 

11. The entire festival is dedicated to students only. 

12. Take 21 Film Festival only accepts films submitted online using Withoutabox.com, Film Festival Life, Dropbox, Vimeo or any other file sharing services.

13. The submission guidelines do not specify what formats accept for exhibition/screening, but they do state that they accept films shot on a cell-phone or an HD camera.

14. 21 film were screened at the festival last year.

15. The website does not specify how long a typical shorts block takes at their event, but the festival is only held for one night to screen all 21 films.

16. The festival has 21 films screened for their one event. The website does not state whether theses screenings are divided into separate blocks. The only categorization the website uses to separate the films is a Short list and a Long list.

17. The website does not say whether or not people need to register to attend. It does state that a guest's admission is to pay what you can at the door.

18. The webpage does not specify whether the sponsors provided a grant or private donation.

2 private sponsors: Poile Family and Motek Sherman (local lawyer, investor, and film producer)

7 business sponsors: Balmoral Dental Arts, Toronto Popcorn Company, Que Audio, Buck Productions, Archives, Royal St. George's College, and Celtx. 

19. Sponsors are categorized into different levels:
            Bronze: $0-$500
            Silver: $500-1000
            Gold: $1000-1500
            Platinum: $1500+

20. The festival's webpage does not show any signs of having an indiegogo or kickstater.

21. The 2015 Festival opened with a pre-show presenting a music group called Art The Band and also an art exhibition of local student artists.

22. The incorporation of the pre-show is the only aspect in which the Take21 Film Festival has branched out from just sitting in a dark room in front of a screen.

23. The layout of the website is very easy to navigate. They have a general menu bar including "Home", "About", "2015 Festival", "Sponsorship", "Submission Guidelines", "Contact", and "Jury". A drop-down menu is included for the "About", "2015 Festival", "Sponsorship", and "Contact" main menus to incorporate more detailed topics.

24. There is not really any difficulties with the layout. It is very clear and precise.

25. The information is easy to find via the menu bar, but there are some specifics needed for this assignment were not clarified on their website.

26. The large logo as the head of the webpage has a simplistic, pleasing, and bold design. Its simplistic layout does lead away from unnecessary visual distractions. I also enjoyed how the finalists of the 2015 Festival has a screen-cap and link to the films' trailer on the websites homepage. The inclusion of the festival's Twitter feed and link to follow their Twitter page at the bottom/side of the page was interesting and showcased its great use of social media. They also included a link to their Facebook page.

27. The look of the website is very bland. It is only black and white, which makes the design boring and generic.

28. There should be more information and perhaps more specific drop-down menu topics. It was hard for me to find the location of the 2015 Festival. There were also no bios for the festival's executive committee or department members.

29. The page is not too busy and they do not need to worry about having less information.

30. I would incorporate a theme for the webpage whether it is coloring or content. I would also add more specific topics within the main menu bar and perhaps divid the more specific topics, such as "2015 Festival" to include location and a list of winners instead of only 'short' and 'long' films. If they did use indiegogo or kickstarter, I would of added a link to those pages.

31. I would keep the website's simplicity and directness if I were to redesign the website, but that would be the only feature. The site needs to be changed to make it more genuine and unique.

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