Sunday, 31 January 2016

Week 3

Helvetica was a great documentary to watch. I always took time to select fonts for a project, but this film really demonstrated the importance of selecting the right one. A font can portray a certain emotion, energy, and professionalism. The spacing, boldness, symmetry, and lettering style all affect how a font is perceived. Although I've heard of Helvetica before, I never knew how significant it was as an industrialized font. The documentary did an excellent job displaying how it appears everywhere from Target to transportation signs. The font's practicality makes it easily legible for readers at any distance. Helvetica's legibility is definitely its strongest feature and is one of the most significant aspects I will think about when selecting a font.

This week, I confirmed a meeting with Jordan, the president of the DKA film fraternity at GMU. We will be meeting shortly after our presentation for a class. Jordan is very curious about what is required to run a film festival & conference as an undergraduate and wishes to learn from our experience.

I began putting together a presentation. Anthony found a Visions5 trailer in the archives, which I would like to include. I have planned a meeting with him on Monday so I can select previous film contenders/winners of past Visions to screen during my presentation. I will be selecting at least one from each category (Narrative, Documentary, Animation, and Experimental).

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